Making technical terms more descriptive

How do you find the best name or title for a function in an application? For example, if creating software for sound editing - many traditional audio terms are very technical, such as "normalization", "amplitude envelope", "dynamic compression" etc. For a novice user, these terms don't say much about what will happen to the sound. Might it be desirable to come up with new, more descriptive terms for these things, despite the risk of confusing advanced users who already know the technical terms? How would one find a term that as many users as possible can understand?

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